Sony Corporation has established Sony AI, a new organization that will advance fundamental research and development of artificial intelligence (AI). The new body will have offices globally including in Japan, the United States, as well as in Europe.

Sony AI will combine world class fundamental research and development with Sony's unique technical assets, especially in Imaging & Sensing Solutions, Robotics and Entertainment (Games, Music and Movies), driving transformation across all existing business domains and contributing to the creation of new business domains. In addition, one of Sony AI's long-term goals is to contribute to the resolution of shared global issues extending beyond Sony's business domains.

Sony AI will drive the research and development of AI in both physical and virtual space through multiple world-class flagship projects as well as other explorative research projects, including AI ethics. Initially, Sony AI will introduce three flagship projects in the areas of gaming, imaging and sensing, and gastronomy. The adoption of new AI technologies developed through these flagship projects will be critical to further enhancing the value of Sony's gaming and sensor businesses in coming years. This research will be pursued in close collaboration with the relevant Sony Group business units.

In creating the AI body, Sony's purpose is to "fill the world with emotion, through the power of creativity and technology." The new Sony AI is being groomed with the mission to "unleash human imagination and creativity with AI." Sony AI will be headed globally by Hiroaki Kitano, President and Chief Executive Officer, Sony Computer Science Laboratories, Inc. and Corporate Executive at Sony Corporation.